My work blends content, community, and creativity to make healing feel human.

How I Connect With My Community

  • ✽ 135k Instagram

    12% engagement rate on reels + carousels

    1M+ views in last 30 days

    60% USA | 8% CAN | 5% UK

    70% female | 30% male

  • ✽ 60k YouTube

    6% CTR | 4M lifetime views

    43% USA | 8% CAN | 6% UK

    70% male | 30% female

  • ✽ Art of Unlearning Newsletter

    50% open rate | 5% CTR

    80% USA | 20% CAN

    90% female | 10% male

Services

Detailed portfolio and case studies available upon request.

  • From concept to camera, I create content that actually connects — whether it's Reels that resonate, Carousels that converts, or long-form content that builds trust. I bring both strategy, soul and SEO to every frame.

  • I help brands show up with intention. Whether you need a full content plan, monthly audits, or someone to manage the day-to-day — I build systems that grow your audience and your impact.

  • I blend storytelling, positioning, and visual strategy to help brands build meaning — not just metrics. From brand decks to campaigns, I turn big-picture vision into results.

  • I’ve led some of Toronto’s biggest wellness and lifestyle events and workshops (350+ attendees), and I know how to create experiences that leave guests talking about for years to come.

  • Whether it’s a panel, workshop, or live event — I bring grounded energy, real insight, and high EQ. I don’t just talk — I connect, educate, and hold space for honest conversations.

A woman sitting in an office with a laptop on her lap, wearing headphones around her neck, and reaching towards her foot which is resting on a table, in front of large window with plants inside.

Highlights

Built a cult following under the alias Cannabinista amassing 650k+ followers across multiple social media platforms, with over 150M views and 20k newsletter subscribers.

Grew client’s Instagram by 3k organic followers in 1 month via collaborative IG reels and stories.

Generated $150k USD in sales for client with 1 single TikTok video in under 72 hours.

2020-2024

2022

2023

Achieved 1M+ views for a client via sponsored content, growing their portion of online sales from 2% to 20% month over month

2023

Sold $40K in event tickets in less than 10 days — selling out the biggest cannabis celebration event in Canada organized by me.

2024

Client Testimonials

  • “Anna’s dedication to creatively showcasing our product’s capabilities has made a significant impact across various campaigns, including social media promotions, in-real-life hosted events, and giveaways. Her ability to craft educational, engaging, and entertaining content consistently enhances our brand’s visibility and resonates deeply with both our audiences. Moreover, Anna’s focus on optimizing affiliate performance has yielded impressive results, reflecting her expertise and commitment.”

    – Sarah Salo, Partnership Team Lead at LEVO

  • “Working with Anna as an influencer has been a dream. Besides being a highly skilled (and organized!) creative force, her drive, professionalism, timeliness, attention to detail, follow-through, and ability to take initiative have made working with Anna one of the easiest experiences I’ve had. She has a deep knowledge and understanding of both the cannabis industry and multiple social media platforms, and has a strong ability to employ metrics-based analysis to optimize her content for max engagement.”

    - Caitlin Turner, Affiliates & Marketing Manager at SESH Life

  • “Working with Anna on her 420 House Party was a complete pleasure. Anna is dialed when it comes to project management and communication. She made her asks very clear, and set multiple check-in touchpoints in advance to ensure everything went smoothly. The event was phenomenal.”

    - Sameer Padamsey, Co-Founder & Director of Marketing at uFeelu

  • “We are so thrilled with the work from Anna! Her approach to content creation is authentic, modern, and genuine – while skillfully balancing her personal brand and capturing the essence of ours. This particular partnership resulted in significant growth for our brand, in terms of awareness and community. Over the course of the campaign, we gained hundreds of new followers – a clear indication of her impact and influence.”

    – Carly, Social Media Specialist at Arrivals + Departures

  • “Anna is such a pleasure to work with. Cannabinista events are very unique, well planned, and highly professional, rivaling some of the large expos in the cannabis industry. Brand exposure is guaranteed and Anna takes the time to ensure participants receive educational information on the product. Anna also provides excellent metrics and analytics. A highly respected influencer in our space, Anna is one of a kind.”

    - Michele Rebiere, Chief Commerical Officer at Pacific Rim Brands